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Chick fil a billboard8/3/2023 ![]() ![]() For example, growing up in Philadelphia, PA, I can still recall a Chick-Fil-A billboard I saw constantly on I-95, which utilized humor and a short tagline to optimize intrusion value. One example is OOH advertising, like billboards, sports stadiums, and water towers. PR experts Clow and Baack (2001) write, “Selecting the proper blend of media outlets for advertisements is crucial.” Chick-Fil-A’s marketing team has taken this advice to heart, using a variety of platforms to convey their media message: out-of-home (OOH) advertising is continually combined with digital marketing.Ĭhick-Fil-A has achieved brand recognition, brand loyalty, and high traffic to local stores by operating under the media multiplier effect, which suggests that the combined impact of using two or more media will be stronger than using either medium alone in an attempt to increase targeted audience reach.Ĭhick-Fil-A relies heavily on traditional media. This sandwich is worth waking up early for.I was tasked to find an advertising campaign that reflects traditional media being paired with newer forms of advertising media to create an effective Integrated Marketing Communications (IMC) campaign.Ĭomedian and Twitter-star once wrote (ahem, tweeted), “What were Chick Fil-A’s other mascot ideas before landing on an illiterate cow begging for his life?” Regardless of the answer to this question, it is impossible to deny Chick-Fil-A’s iconic brand presence, which has obviously not developed by accident. I also found that pairing this item with the signature Chick-fil-A sauce elevated an already great sandwich to the next level. The breading on the fillet was extra crispy, and the chicken meat was tender and juicy. To me, it tasted like something you would order from a sit-down restaurant rather than a fast-food place. Without the distraction of cheese or other toppings, the meat and biscuit form a delectable union between the savory and rich buttery flavors. With only two ingredients, this signature dish doesn't seem like anything special, but it's precisely that simplicity that allows the chain's two best recipes (its fresh-baked biscuit and signature chicken) to shine. The highest-ranking item on the list is a simple buttery biscuit with Chick-fil-A's signature chicken. I think it could have used some onions or spices. I also found that the chicken chunks were a little dry and that their flavor was easily buried underneath the abundance of eggs and potatoes. Between the breaded-chicken chunks, egg, cheese, and hash browns, I felt there was too much going on the inside. To be honest, I wasn't blown away by how everything tasted. Given that it's one of the more expensive items on the menu, I took these factors into consideration when adding it to my ranking. The burrito also comes with a side of its signature jalapeno salsa which gave it a nice kick. I could easily share it with at least one other person and still feel full after eating it. Let's start with the good: This burrito is humongous. I'm also a sucker for a breakfast burrito in the morning, so I had pretty high expectations. This was one of the first things I tried from the breakfast menu because I was eager to see that Chick-fil-A had tortillas. ![]() The main issue I had was the ratio of the ingredients being slightly off - making the dish less visually appetizing - and it could also use a little more spice. Overall, I'd still rank this dish as just OK. The blend of melted cheddar and Monterey jack cheese paired beautifully with fluffy scrambled eggs, salty hash browns, and slightly sweet sausage. On a positive note, everything in my bowl was served warm and cooked perfectly. ![]() I also added some of Chick-fil-A's signature jalapeño salsa to mine to give it a slight kick. Every order also comes packed with scrambled eggs, cheese, and hash browns (although they have a low-carb option without potatoes). I decided to order mine with sausage because I had been consuming a ton of chicken, so I was looking to switch things up a little. This bowl is a small, plastic container filled with the contents of the breakfast burrito sans tortilla wrap.Ĭhick-fil-A allows guests to choose from three protein options: grilled chicken, chicken nuggets, or sausage. Account icon An icon in the shape of a person's head and shoulders. ![]()
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